Employment-oriented marketing of education reform-毕业论文翻译.docVIP

Employment-oriented marketing of education reform [Abstract] This article from the current lt;”Market Marketinggt;gt; problem in undergraduate teaching start employment-oriented to improve their capacity as the center, according to the writer many years of experience in education reform, education reform made seven recommendations to improve students employability and skills. [Keywords:] marketing job-oriented curriculum reform A, ““ Market Marketinggt;gt; Teaching Problems 1. The problems of teaching content. Now start in college marketing course Economics and Management, as each specialty in different emphases, teaching focus is different. The one hand, non-marketing professional, such as tourism management, accounting profession, they have a strong professional background, the election of teaching materials and teaching focus is more emphasis on the technical aspects of marketing but marketing theory is no time to introduce students to chunk, make the students master the knowledge of marketing theory is not enough system and in-depth; the other hand, Marketing is just the opposite, because the students are mostly liberal arts students, the professional technology do not understand marketing, The Teaching of the emphasis on marketing theory lectures, Yizhi Yu will speak into boring theory, from a specific industry marketing, as generalities, simply become “empty talk.” 2. Divorced from issues of teaching and practice. Currently teaching in colleges and universities are prevalent in the marketing theory of teaching, “one leg to walk” model, “practical operation” and “Practice” status has been weakened or ignored. Class, the teacher in order students in-depth understanding of marketing theory, case teaching. Even the use of case teaching method, and is often the case in books, a set of established solutions and answers, most students to think along the established pattern. Moreover, the lack of practical links case, is that described by way of exam