回购条件下的图书批发企业优化定价策略.pdfVIP

2007 年 12 月 系统工程理论与实践 第 12 期 文章编号: 1000-6788(2007) 12-0068-08 回购条件下的图书批发企业优化定价策略 王晶，于开宇，赵俊 (北京航空航天大学经济管理学院，北京 1ω083) 摘要: 研究了存在回购条件的情况下，图书出版行业供应链中批发商的优化定价策略问题，其目的是 降低图书批发商的风险和提高供应链整体的效率分析了图书批发行业的回购业务流程，针对一个批发 商和一个零售商之间的订货过程，建立了以利润最大化为目标，以批发价格、回购价格和最高回购率为 主要影响因素的数学模型.对所建立的模型进行了模拟实验，明确了 3 个主要影响因素与供应链节点企 业利润函数的关系;迸而通过对模拟实验结果的曲线拟合建立了利润函数与影响因素之间的解析关系 根据对批发商定价过程、批发商与零售商利润函数特点的分析，提出了批发商的优化定价策略. 关键词: 供应链管理;因购策略;逆向物流;定价策略;Stackelberg 博弈 中图分类号: F253 .4 文献标志、码: A Research on the Pricing Strategy of Book-wholesalers under Buy Back Policies WANG Ji吨， YU Kai-yu , ZHAO Jun (School of Economics and Management , Beihang University , Beijing 1∞083 ， China) Abstract: The wholesaler s pricing strategies in the publication supply chain in the buy back policy scenario is illvestigated .币le objectives are to reduce the wholesaler s risk and to increase the efficiency of the supply chain. 币le business process with buy back policy of the publication industry is analyzed. A mathematical model for maximizing the profit is established. In the model , wholesale price , buy back price and maximum buy back rate are the main influential factors. Through simlllation experiment. the relationship between the profit of the supply chain members and the influential factors are identified. Furthermore. the analytical expressions of the profit of the members and the whole supply chain are obtained through regression for the simulation results. Based on the analysis on the pricing process of the wholesaler alld the