移动支付市场三大服务商博弈研究.pdfVIP

第 42 卷第10 期 计算机科学 Vol. 42 No. 10 2015 年10 月 Computer Science Oct 2015 移动支付市场三大服务商博弈研究 帅青红1 芮婷婷Z 黄 涛1 (西南财经大学经济信息工程学院 成都 610074)1 (西南交通大学经济管理学院成都 610031) 2 摘 要 随着移动互联网和移动支付市场的快速发展，移动支付业务已经成为当前移动增值业务发展的重点。为了 获取最大利润，移动支付市场的主要参与者已经展开激烈的竞争以抢占市场份额. 从移动运营商、银行、第二方支付 服务提供商视角出发，结合实际，建立了移动支付市场完全仿息的古诺模型和不完全信息古诺模型，通过求解和分析模 型，提出了适合我回国惰的移动支付市场运营模式，即移动运营商与银行合作且由第二方支付服务提供商协助支持. 关键词 古诺模型，银行，移动运营商，第三方支付服务提供商 中图法分类号 C934 文献标识码 A ∞1 10. 11896/j. issn. 1002- 137X. 2015. 10.053 Game betw创n Mobile Operators ,Bank and Third Party Pa，沪nent Servio臼 Provider in Mobile Payment Market SHUAI Qing-hongl RUI Ting-tini HUANG Taol (Sch∞I of Economic Information Engineering. Southwestem University of Finance and Economics.Cher唱du 610074.China)1 (Sch∞I of Economics and Management. Southwest jiaotong University.Cher,gdu 61003 1.China)2 Abs衍1lct Along with the rapid development of the mobile Internet and mobil e pa归nent market. mobile pa归nent busi- ness has b伐。me the key of the development of the mobile value-added business. ln order to obtain the biggest profits . the main participants of mobile pa归nent market have begun to ∞mpete for market shar巳Considering the mobile opera- to邸.bank. the third party pa归nent services provider. and combining with practice. this paper set up Cournot models un- der complete and incomplete information of mobile market. Through solving and analyzing the models. the operation mode suitable for Chinese national conditions of mobile pa归nent market was put forward. which means that mobile op- erators ∞llaborate with bank and the third-party service providers offer support. Keyw倒也 CournOt