考虑供应链中断风险下的B2B电子市场采购策略研究.pdfVIP

科技管理研究 2013 No.8 2013 年第 8 期 Science and Technology Management Research doi: 10. 3969/j. issn. 1ωo - 7695. 2013. 08.ω4 考虑供应链中断风险下的 B2B 电子市场采购策略研究 陈明明，桂寿平 (华南理工大学经济与贸易学院，广东广州 510006 ) 摘要:针对传统供应链渠道可能存在的不稳定性及中断风险，构建基于传统供应链渠道和电子市场双源渠道的 二级供应链模型。并分析和比较不同的采购模式，得出零售商不同采购模式下最优采购策略的解析条件，探讨 市场流动性及供应链中断概率对最优采购策略的影响。研究发现 B2B 电子市场能显著提高供应链的期望利润， 并且第三方电子文易市场下的采购策略为最优。 关键词:供应链; B2B 电子市场;采购策略;供应链中断 中图分类号:凹74; F272.35 文献标识码:A 文章编号: 1 ∞0-7695 (2013) 08 -0199 一 06 Optimal Procurement Strategies for B2B Electronic Markets under Supply Chain Disruption Risk CHEN Mingming , GUI Shouping (School of Economics and Commerce , South China University of Technology , Guangzhou 510006 , China) Abstract: We construct a two -level dual- ;,ourcing supply chain model in traditional supply chains and B2B electronic markets , where traditional supply chains 缸e s\l sceptible to disruption risks. The different procurement models are compared and the analytical conditions of optimal procuæment strategies are obtained. We also analyze the effects of disruption proba- bility and market liquidity on procurement strategies. The results of our analysis show that significant profit improvement can be achieved in B2B electronic markets and the third - party B2B markets procurement model is the best. Key words: supply chain; B2B electronic mεrkets; ordering strategies; supply chain disruption 究表明最优的采购策略依赖于市场结构[6] 0 Seifert 1 引言 则分别研究了采购商在电子市场下的不同行为:仅 能在线补充未满