以运动员为对象的田径竞赛服务质量研究.pdfVIP

以运动员为对象的田径竞赛服务质量研究 ABSTRACT Along with the social development and progress of science and technology, with the continuous improvement of peoples living standards, modern people no longer content with such satiated with food and the most basic life demand, but began to pursue the quality of life. The pursuit of quality of life embodied in the aspects of material life and spiritual life and material life mainly reflects on the tangible product, but the spiritual life mainly reflects on the intangible products and services as the intangible product, the emerging industry, the rapid development in reform and opening up 30 years, is valued by more and more peoples service demands have also been raised to a new level.Along with Chinas successful hosting of the Olympics in 2008, the people witnessing more and more, and in terms of track and field sports, in recent years, the national large-scale track and field events are held each year up to more than 50 games, which includes both championships, grand prix for professional athletes, professional events such as walking race, also including public oriented marathon running race. With the increasing of competition, the audience, media, event organizers and managers in addition to focus on the result of the match, also began to more and more attention and competition related to service quality, and the race itself, sports service quality has become the key to success for events. In large-scale track and field, service object in addition to the race athletes, coaches and spectators at the match, and participate in the competition of media, event sponsors, including government officials and leaders, of course. Athlete