2016综合英语教程（第二册 华东师大版）电子教案：UNIT 7 Marketing.docVIP

综合英语教程（第二册）（华东师大版） 授课时间 2014年 5 月19日至30日 第13-14周 课 次 7 授课内容 章节（专题） BOOK 2， UNIT 7 Marketing 授课学时 12 授课类型 理论课√ 实验课□ 实训课√ 习题课□ 其它（ ） 教学目的与要求 （分掌握、熟悉、了解三个层次表述使学生接受的知识点） 1. To learn text A and text B Text A is used as intensive reading Text B is used as extensive reading 2. To master 20 new words and 6 phrases 3. To learn grammar: Attributive clause 4.To learn how to write a Memo 5. To do the homework and assignment on ones own 6. Focus listening and Speaking: to listen, to master the expressions on marketing. 教学重点 与难点 重点： 1. Text A 2. Grammar: Attributive clause 3. Learn to write a Memo 难点： 1.Difficult sentences 2. Useful terms and phrases 教学方法 与手段 1．方法：课堂讲练 2．设备、教具：录音机、光盘、扩音器 3．是（否）多媒体 课件来源 使用章节 授课基本内容及板书设计见教案内页 Teaching plan Unit 7, Book 2 I. Title: Marketing II. Teaching Aims and Demands: 1. To learn text A and text B Text A is used as intensive reading Text B is used as extensive reading 2. To master 20 new words and 6 phrases 3. To learn grammar: Attributive clause 4. To learn how to write a Memo 5. To do the homework and assignment on ones own 6. Focus listening and Speaking: to listen, to master the expressions on marketing. III. Focus: 1. Text A 2. Grammar 3. Learn to deal with something connected with marketing IV. Difficulties 1. For example, 3M Corporation has turned a small pad of yellow paper into a billion-dollar multinational brand. (para.2, page 125) 2. By making “people” the focus when marketing Post-It Notes, 3M created a diverse product line, which includes a large variety of shapes, sizes, colors and smells, to suit the needs of a wide range of potential buyers. (para.2, page125) 3. Dell Company began its business by selling PCs directly to consumers, while other PC makers were selling through distributors and mass-market retailers. (para.4, page 125) 4. Although Dell computers were usually not in retail outlets where people normally shopped for PCs, the company earned a competitive advantag