童车企业如何塑造品牌灵魂（How to build the enterprise brand soul stroller）.docVIP

童车企业如何塑造品牌灵魂（How to build the enterprise brand soul stroller） With the continuous development of the baby stroller industry, the industry increasingly high demand, which requires enterprises not only to be familiar with the status of the industry, the rapid acceptance of the new knowledge and also in the management ideas, management means, way of thinking, many aspects of management method can adapt to the situation of internationalization. Twenty-first Century is an accelerated change, the competition of century, enterprises should Baby Bassinet industry in the multitude of strong in an invincible position, the key to the success of brand building, but for the status of the core value of the brand homogenization phenomenon is serious, the enterprise must make every effort to baby the core value of brand, because the brand core value is the soul of the brand. It will determine the success or failure of a brand. Chinese baby stroller industry, have to wake up the sleeping lion The stroller manufacturing Chinese has no problem what on the level of technology and equipment more and more modern factories, modern design, children are constantly improving, although the stroller design plagiarism phenomenon is serious, but more is in reference to the advanced design, blending style features of their proper reform. Therefore, the degree of homogeneity of baby products gradually increased, such as the walker, stroller, children bicycle, various baby stroller, manufactured by different process, but the production equipment and process, technology, basic almost similar stroller. The development of any industry to follow the same pattern: not in the homogenization of products, brand obvious segment, market competition is usually fierce price war. So, from a few years ago, the price war like a raging fire, some small enterprises finally unable to parry, falls in the brutal price war, closed, closed or merged and disappeared in the market, the survival of the fittest is speeding