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analysis of mobile internet users and profit models（分析移动互联网用户和盈利模式）.doc

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analysis of mobile internet users and profit models（分析移动互联网用户和盈利模式）

Analysis of mobile Internet users and profit models (Free paper download center News) mobile Internet business development model can be summed up as “user mode” and “profit model” dual-mode model in this “dual-mode model, while the user mode, including the user scale, user experience user stickiness three elements, on the other side is the profit model, including the former to the charging mode to charging mode, derivative pricing model. Mobile Internet is creating new business models to our in-depth analysis of the development process of its business model of the successful companies of the Internet industry, combined with the mobile Internet is the new ecological model, summed up the mobile Internet business model analysis framework. Mobile Internet business development model can be summarized as “user mode” and “profit model” dual-mode model in this “dual-mode model, while user mode, including the user scale, user experience, user stickiness three elements, on the other side The profit model, including prior to the charging mode, charging mode, derivative pricing model. In the traditional business model before the advent of the Internet, the “user mode” is often not a consideration within the context of the traditional business more from the profit model began to consider the so-called non-profits can not afford early, must be profitable to think clearly profit model will do this business in the Internet business, companies must first focus on considering the user mode, first consider how to develop customer and how in some way, customers get a good user experience in some way, thus forming After a certain size of the client platform, until the formation of user size and user loyalty (or stickiness), again consider how to develop these resource users to make money. such as YouTube, the site offered a very long time and did not determine profit model, but its online video to the user a new experience, the user has expanded rapidly and successfully created