analysis of second-hand luxury market（二手奢侈品市场的分析）.docVIP

Analysis of second-hand luxury market ‘Where luxury market economy, where there Xinghuoliaoyuan second-hand luxury goods stores.’ The Japanese market has been proven is now the law of the second-largest luxury goods market in the Chinese market once again be verified. With China’s growing luxury consumer, the rapid growth of the global second to Japan’s second largest luxury consumer market, and maintained a 15-20% annual market growth, consumer demand continues strong development potential. Relative to the mature European and American luxury market, the Chinese luxury consumer groups most notable feature is - young, 25-40-year-old young is between the main, the average age of 32-33 years old, 15 years younger than in Europe, the United States younger than 25 years old. The rejuvenation of the Chinese luxury consumer groups, on the one hand indicates the huge potential of China’s luxury market, luxury goods market growth will remain for a long time, it also shows that the Chinese luxury consumer spending power in fact, the absolute very limited, demand for luxury goods and spending power to a certain extent does not match the foreign scholars on a paper recently cautioned, to enter the Chinese luxury goods market, the international luxury brands to pay attention to China’s consumers to buy luxury goods is not off. This demand for luxury goods, and does not match the spending power of forcing the luxury of hot secondary market - that is, luxury second-hand market hot. Secondary market for luxury goods Recently, as China’s sustained and rapid economic growth, China’s growing middle class, increasing spending power, luxury consumer demand, but the face of rising CPI, rising house prices, living costs rose faster than revenue growth, the majority of middle class in fact the actual disposable income is limited, so in China, a M-type of social structure, the middle class spending power is to be human ‘fall’ of the group, their needs and spending power there is a