high-end customers on postal financial maintenance strategy（高端客户对邮政金融的维护策略）.docVIP

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high-end customers on postal financial maintenance strategy（高端客户对邮政金融的维护策略）.doc

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high-end customers on postal financial maintenance strategy（高端客户对邮政金融的维护策略）

High-end customers on postal financial maintenance strategy For a long time, the domestic banking business growth and revenue growth is mainly dependent on the public wholesale business, personal financial business profit contribution is far below the company’s business. But at present, there are 1.2 million households have more than $ 100,000 deposit, this part Chinese customers accounted for 50% of total personal deposits for the Chinese banking industry has created more than half of the profits. Accordingly, personal finance business has become a high-end customers numerous commercial banks and the intense focus on the development of the focal point of the object. A postal financial asset structure configured imbalance causes. According to the Boston Consulting lt;lt; 2006 gt;gt; World Wealth Report, China has become the world’s top 20 largest wealth markets in the world and is the world’s fastest growing markets in the world of wealth, mainland China is currently the second largest wealth market in Asia, Total number of millionaires in China is ranked sixth in the world, Chinese enterprises and personal wealth into the growing geometrically. various commercial banks to expand high-end customers aware of the importance of the business operations, adjusted their research strategies, increased marketing efforts , resulting in high-end customers particularly fierce competition in the market. First, many private entrepreneurs liquidity is very frequent, maneuverability is strong, can not force themselves to deposits into long-term financial products and proper planning, the second, by the traditional concepts, the vast majority of customers lower risk appetite, coupled with postal financial longstanding good reputation, customers tend to deposit most of the third, a single postal savings financial products, one of the few financial products price is not high enough to attract high-end customers, recommend financial products to customers, the lack of advan