high-end dialogue- why fmcg companies grow faster and disappear too fast-（高端对话u2014u2014为什么快速消费品公司增长速度太快,消失）.docVIP

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2017-09-06 发布于浙江
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high-end dialogue- why fmcg companies grow faster and disappear too fast-（高端对话u2014u2014为什么快速消费品公司增长速度太快,消失）.doc

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high-end dialogue- why fmcg companies grow faster and disappear too fast-（高端对话u2014u2014为什么快速消费品公司增长速度太快,消失）

High-end dialogue: why FMCG companies grow faster and disappear too fast? High-end dialogue: ‘fast growing FMCG companies why disappear fast?’ Moderator: Wang Yubin Oriental shipping film and television media organizations CEO Panelists: Zhang Gaoxian Guizhou Maotai Town sauce, Neck Wines, chairman of The Tanghai Tang Ouidah Group Vice President of Marketing Huang Zhijun Abbott Sales Director Muzhao Xi marketing decision-making expert, excellent knowledge of marketing Dean of the Faculty Chairman of Zhao Huixi Himalayan Advertising Gu Xun British Club brand management company founder, the original Arowana brand group director Wang Yubin: experts demise of the the fast status quo do an overview and description of the growth of Chinese enterprises FMCG. Zhanggao Xian: First, we do FMCG is not a necessity. This category or not everyone in the industry are required, then the challenge may be greater. Of course, the intensity of competition necessities, broken down into the categories you do, innovation and personality necessary to consider in depth; Second, if it is not a necessity, it is necessary to consider the possible threat of substitutes. Among practitioners, I had a few particularly impressed profound. The first time was in 1995, when, VCD replace the VCR, and later even rent the tape shops are closed. The second phone is doing the overnight, many MP3 factory Ministry closed, the sound quality, storage, or battery life, mobile music playback function has been completely replace the MP3 function. Therefore, the threat of substitutes is very important. Huang Zhijun: foreign-funded enterprises have a relatively large features: brand loyalty is very high. To do the FMCG to establish the brand image among the minds of consumers. Brand building, not just a division of things, but the main content of the entire brand building and sharing practices among the companies with the team, so that everyone understands what the brand means. To ta