how to build soft power（如何构建软实力）.docVIP

How to build soft power Continuously improve the competitiveness of enterprises enduring tips. If the equipment, plant, capital, personnel, production, profits for the competitiveness of enterprises geometric hardware or hard power, then, to organize mode, code of conduct, reputation, brand awareness, service concepts, innovative technology and management ability as the basic elements of corporate culture can be regarded as the soul of the competitiveness of enterprises, namely software or soft power. Although the latter invisible, intangible, but it is competitive dynamics affect long-term, fundamental and strategic factors, survival and development of enterprises is an indispensable intangible assets, business management and health mirror . Cultivation of soft power is more important than nurture hard and difficult. Now, many large domestic enterprises have to enter the world’s top 500 dream, but pay attention to the value of the scale tend to be. Compared with the world’s best multinational companies, some of China’s enterprises, especially through the patchwork of arbitrarily arranged ‘Enterprise aircraft carrier’ from the surface of the gap it does not seem to see the index, but the corporate culture as the main content of soft power is a big difference. Experience has shown that easy to increase production, increase brand awareness difficult; easy to bigger, stronger difficult. Cultivate outstanding corporate culture, build first-class competitiveness is a systematic project. First, the emphasis should be to reverse the hardware, software, neglect, pay attention to production, contempt inertia of traditional thinking and practices of culture, the enterprise culture as a business bigger and stronger source of strength and key links. Secondly, continuous learning, active and innovative corporate culture evergreen tree lies. But times vary, enterprises are facing the market environment, operating conditions etc. is constantly changing, companies also