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how to statistical data analysis of customer loyalty（如何统计数据分析客户忠诚度）.doc

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how to statistical data analysis of customer loyalty（如何统计数据分析客户忠诚度）

How to statistical data analysis of customer loyalty Analysis of statistical data has been webmaster headache, after all, who does not like to look at facing a pile of cold figures, but not statistical data carefully analyzed do not know the details of the site, such as old visitors , the site is a one-time visitors or old, visitors and more data about site conditions. So, even if it is cold data, the owners do face preparation course through the analysis of statistical data can also find a site The most important factor, that is, the user experience in terms of user experience, we should from the statistics in which data analysis? today, I explain how to quickly come to the site has a good user experience. A proportion of old and new visitors value is May stand every day to view the flow and PV value of the statistical tools, but how many owners to analyze these two figures? For the analysis of customer loyalty is the most simple method is the comparison of old and new users. General statistical tools of IP traffic will be divided into two parts, one independent visitors (total visitors), the second is new and unique visitors, we analyze the user experience, natural By comparing these two figures can be simply learned how many users are loyal users, as shown: The figure, we can see that the total visitors for 186, new visitors are 126, then the comparison of two data can see that the second return visit to the user miserable 60 visitors, which also shows the The site’s users are mostly one-time users. Therefore, the contrast of old and new visitors to the data so that we clearly grasp the second return visit to the user how many, and this is also the judge one of the methods of the user experience. Second, the user’s residence time is long The user experience, you first need to look at the user’s residence time, like to visit someone else’s website, under normal circumstances, if the site of interest, then it will stay the longer, and if not to ex