fab-channel brand appeal transformation（fab-channel转换品牌的吸引力）.docVIP

FAB-channel brand appeal transformation FAB rule acting on brand appeal FAB corresponding to the three English words are:. Feature, Advantage and Benefit, namely the features, benefits, benefits FAB law is considered to be the best structure persuasive speech, which is to allow customers to achieve the effect you believe is the best The speaker may adopt rules and structure of the FAB to convince those who listen, salespeople can use FAB way for consumers to purchase or more to buy, but we want to emphasize that the brand appeal, FAB law also produce a vital role . Abandon those obscure professional terms Some ads are often people looked stiff, jerky and difficult to understand, such as silicon nitride with a new high-tech materials, high-tech gel materials, organic polymer materials, etc. Of course, business is really like this set because it is to make them proud of something in their eyes which they are ‘unique’ features or advantages of this is as it should be received by the consumer, but the fact is so right? In contrast, Tide advertising would be much obvious. Spokesmen took the product to find some middle-aged women, to show them Tide wonderful effect, and the Tide and other laundry products to compare the effect of telling elimination stains advantage in effect, amount, and the conclusion is: There Tide, no stains consumer brand appeal may not be too concerned about strategy, but the strategy was correct brand appeal influence and control in their minds. FAB represent the three levels of appeal F features (feature, refer to the objective facts about products and services, it will not change the judge’s changes, such as we mentioned earlier, the high-tech gel materials, such as housing and other alloy materials. A advantage (advantage, referring comparative advantage, either with the past than either compared with competing products, such as insulation stronger, more wear-resistant shell such as cell phones, and other anti-wrestling. Benefit