fab sales law and then upgrade（工厂销售法律,然后升级）.docVIP

FAB sales law and then upgrade FAB sales law as a classic sales techniques, sales personnel are familiar with each and understanding, F represents the characteristics of the product, A representative of the product’s advantages, B represents a product point of interest. In every sales training class, when I asked salespeople selling method according to FAB recommend the product, I found that many people are not as we imagined as good enough, on the contrary, they are usually one, regardless of indiscriminate all of the selling points of the product introduced to the customer, all selling points thrown when some say is the product of points of interest, and some say the advantages of the product, while others say that the characteristics of the product. In order to more clearly illustrate my point, we are now in a towel, for example, to the use of techniques dismantling look FAB. Features Benefits B F A point of interest This towel is 100% cotton towel absorbent than ordinary good facial particularly comfortable This towel printing process using fashionable, bright colors more fashionable This towel specification is 30 * 30 30 * 75 square than the much smaller portable This towel is clean Liya more face big brand brand awareness When the sales staff learn sales skills according to FAB recommend products to customers, you will find yourself selling products that can be said at once more up, but will be more and more clearly structured, completely changed the eyebrows beard grabbed, mouth running train phenomenon. FAB traditional sales skills training has changed the habit of many salespeople make these sales law eventually come into contact with FAB sales staff tasted the sweetness. In my exchanges with many sales staff, I found that the use of FAB, we have a lot to upgrade and improvement. I. Introduction selling whole sequence Each product may have multiple selling points, from product material to the production process, from the appearance of t