on the implementation of large clients on marketing strategies to enhance the china railway express service（在实施大客户营销策略提高中铁快运服务）.docVIP

On the implementation of large clients on marketing strategies to enhance the China Railway Express Service Paper corporate image design in the market competition in the enterprise market to a higher level of objective requirement of modern business marketing elements of the strategy. Paper Keywords: Corporate image design 0 Introduction In today’s social and economic activity, any enterprise can not avoid competition. Survival of the fittest is the law of nature, but also the laws of the market. Enterprise for the market to promote competition in the marketing strategy to re-design to a more open attitude to public communication and customer communication, re-shape the corporate image through corporate image design market, not only to fully reflect the company’s business philosophy, cultural characteristics, services, business standards, service orientation, etc., but also fully embodies the strength of a business where the customer expressed to the company’s market position and attract the target customers, target customers to stimulate the desire to buy. corporate image design market competition in the market to a higher level business objective requirements of contemporary business marketing strategy is the main content. 1 The role of corporate image design market 1.1 Good corporate market to create a favorable image of the external environment for enterprise development in the larger environment of increasing competition, companies need to win the public’s trust and support needed to help financial institutions need to collaborate with units of beneficial Government needs to provide a variety of support so as to form a competitive advantage. which requires companies with good corporate image, or, in foreign enterprises to carry out a full range of public relations activities, will inevitably be many obstacles. 1.2 Good corporate market can enhance the image of the cohesion of employees, to attract more talent. Market competition is