黑龙江省农产品营销管理体系存在的问题及对策.pdfVIP

安徽农学通报，Anhui A ．Sci．Bul1．2011，17(23) 7 黑龙江省农产品营销管理体系存在的问题及对策 卢 明名 (绥化学院经济管理学院，黑龙江绥化 152061) 摘 要：随着市场经济的发展，黑龙江省初步建立了农产品营销体系。但目前依然存在一些问题，如：农产品营销管 理机构不健全、农产品市场体系基础设施建设差、农产品物流配送体系发展滞后、农产品品牌优势没有形成和信息网 络建设薄弱等等，因此，急需构建现代农产品营销管理体系。具体对策：完善农产品营销管理机构的职能；加强农产 品批发市场基础设施建设；重视对农产品物流技术的研究；实施农产品品牌战略；加强农业信息网络建设。 关键词：农产品；营销管理；黑龙江 中图分类号 F326．5 文献标识码 A 文章编号 1007—7731(2011)23—07—03 ‘ Problems Existed in Agricultural Products Marketing Management System in Heilongjiang Prov- ince and the Counter Measures Lu Mingming (Department of Economies and Management，Suihua University，Suihua152061，China) Abstract：With the development of the market economy，agricultural products Marketing system was preliminary set up in Heilongjiang Province．But，there are still some problems at present．Such as：A gncultural marketing management institu— tion is not sound；The infrastructure construction of agricultural product market system is poor；A cultural logistics distil- bution system development lags behind；Agricultural brand advantages have not been formed；Construction of information network is weak．So，the modern agricultural marketing management system must be constructed in urgent need．Specific measures can be taken as follows：to perfect the functions of agricultural marketing management agency；to strengthen agri— cultural wholesale market infrastructure；to pay attention to the study of agricultural logistics technology；to implement agri— cultural brand strategy；To strengthen the network construction of agricuhural information． Key words：Agricultural products；Marketing management；Heilongjiang Province 农产品营销管理水平是衡量一个国家或地区现代农 均居全国首位，其出口量占全国的2／3；玉米营养成分含 业发展水平的重要标志，构建现代农产品营销管理体系是 量高，产量居全国第二；粳稻的商品量占全国的43％，拥 发展现代农业