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ABSTRACT
ABSTRACT
Film is not only a universal entertainment mode in modern times, but also an important
vehicle for cultural communication. However, compared with its huge social impact,
film translation receives little academic concern, let alone film title translation. Though
developed in recent years, the studies on film title translation are mainly engaged in idle
theorizing while field investigation or research has seldom been conducted (Zhang
Guangfa Liu Xuanchuan, 2006: 84), and the key domain audience research has been
―unluckily, even irresponsibly neglected‖ (Zhang Yingjin, 2007:81). Many scholars
approach the issue from the micro-level of specific translation strategies with
mechanical application of one single translation theory, thus fail to explain and evaluate
the translation effect efficiently, which leads to disunity in film title translation between
mainland China, Hong Kong and Taiwan and disorder as the normal status quo of film
title translation in reality. This thesis takes a new approach from audience perspective to
investigate the E-C film title translation acceptance state by mainland audience, and to
study the factors affecting their acceptance, hoping to generalise some rules beneficial
to film title translator‘s practice.
First a survey is designed to investigate the acceptance of different translations,
with different translated versions for 28 representative English film titles as the main
content, taking the form of a combination of survey and interview. To enlarge the
sample size, the data were collected via a variety of methods in both field survey and
net survey, at last 411 valid questionnaires were collected. The
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