市场营销英文件.pptVIP

1.1 Product The Nature of Products Technical Requirements Standardized Products and Customized Products Product Life Cycle Product Mix Company Scale Look at Mini-Case 9.2 Marketing Ability Service Capacity Market Capacity and Concentration Competitors Customer Purchasing Habits Look at Mini-Case 9.3 Marketing Environment After international marketers have examined the factors that affect the decision of international distribution, they will set the channel objectives according to the situation. 3.1 Major Alternatives Export Intermediary Export Merchant Export Agent 3.1 Major