劲霸服饰庆典方案（K-boxing fashion celebration program）.doc

劲霸服饰庆典方案（K-boxing fashion celebration program） K-boxing fashion celebration planning case I. the gist of the scheme L, improve and strengthen the k-boxing fashion market in Guiyang city in the minds of the brand image, expand its visibility, increase reputation, promote consumerspurchase action, and through a series of innovative and creative planning, so that the men wear Rimula in the Guiyang area of sensationalism is a kind of fashion , aroused strong consumer focus on k-boxing fashion and participation interest, make the brand more popular Rimula men. 2, goals General objective: to further suppress the growth of YOUNGOR in the Guiyang market, Romon, Mongolia, Xia Rhodes, dragon, Eagle etc. inside and outside the province of mens clothing brand market share, and snatch a part of the market, and to stabilize Guiyang k-boxing fashion market, gradually lay West, to the country, to further enhance its brand position. Specific objectives: mainly through the k-boxing fashion spokesperson Chiu Man-Cheuk to build the main propaganda, and introduces k-boxing fashion mens clothing brand of mens suits and maintenance methods, the culture and the formation of a number of fixed consumer groups k-boxing fashion market in Guiyang. Two, the implementation time of the program Two years, two years, November 25th - December 9th (two weeks) Three. Market analysis Competitor analysis 1, in the Guiyang area, the main advantage of YOUNGOR, Romon, chamon, Rhodes, dragon, eagle, inside and outside the province of mens clothing brand for: A, the product quality is better. B, local and foreign products, long-term operation. The influence of C, in the YOUNGOR brand clothing, mutual promotion and chamon, Romon, Rhodes, Condor, dragon has brand of mens apparel market has formed the image and promotion effect. D, advertising activities through the overall, meticulous planning and implementation. E, many enterprises perennial in YOUNGOR, Eagle brand custom clothing. 2, YOUNGOR and other adverti