牛津高一英语第四模块Unit1 Project教案.doc

牛津高一英语第四模块Unit1 Project教案 Project Developing an ad campaign Teaching objectives: 1．Language objectives （1）To learn some new words and phrases: appeal to; keep…in mind; be concerned about; get sth. across and so on. （2）To learn some useful sentences： Unlike a single advertisement, an ad campaign is an organized program of advertisements using various kinds of ads to reach a particular audience. 2．Skill objectives （1）To develop the ability of reading for gist. （2）To develop listening ability by listening to this passage. （3）To develop speaking ability by discussing how to develop an ad campaign. （4）To develop the ability of collecting、sorting and using information. 3．Emotional objectives （1）To learn to be cooperative and helpful when working together （2）To form a positive attitude towards promoting public welfare issues. Important and difficult points 1. To make the students know how to make an ad campaign . 2. To guide the students to prepare for their works after class. 3. To organize all the students to present their works. Teaching aids multimedia ；blackboard ；some tools prepared by the students Teaching methods task –based teaching; multimedia teaching ; group discussion; individual work Teaching procedures: Period 1 Step one : Enjoying and lead- in Show an ad campaign from CCTV-7 “The parents are the best teacher” and let the Ss talk about it. Then put forward a question: Have you ever thought of launching an ad campaign about social concerns? Step two: Reading Ask the students to read the whole passage in about 4 minutes to get the gist, then answer the following questions. 1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider? Step 3 Listening Ask the Ss to listen to the tape carefully and fill in the blanks. To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gath