管理经济学（英文）Ch10_Pricing_Strategies_for_the_Firm教材教学课件.pptVIP

10.* ? 2005 Prentice Hall, Inc. 10.* ? 2005 Prentice Hall, Inc. Economics for Managersby Paul Farnham Chapter 10: Pricing Strategies for the Firm Markup Pricing Firms establish production costs, then apply a markup to the average cost to determine price Markup pricing is considered a means of dealing with uncertainty in demand estimation Applying uniform markup to all products would not be profit-maximizing strategy Process of Applying Markups Establish a mathematical relationship between marginal revenue and the price elasticity of demand Review the profit-maximizing