酒店管理行销__酒店市场销售开业筹备运作.pptx

See things differentlyA unique perspective on launchingyour new, refurbished or brandconverted hotelContentsMarketing BasicsIntroductionKey Contacts/FTP Site DetailsBudget RecommendationsTargetingMarketing Action PlanTimelineTemplatesNew Hotel Opening TemplatesBrand Conversion and Refurbishment TemplatesPublic RelationsCountry/Area Marketing Forums (CMF/AMF)Marketing ProgrammesPriority Club RewardsBusiness and Meetings MarketingLeisure MarketingPartnership MarketingDistribution MarketingPerformance MarketingLocal Hotel Marketing SupportSalesCase StudiesChecklistHow To Use This GuideThe ‘See things differently’ toolkit for new hotelopenings, refurbishments and brand conversionshas been designed to provide you with acomprehensive sales and marketing solution tosuccessfully launch your hotel.For ease of use we have broken the toolkit down intothe following sections:Marketing basicsWithin this section you will find detailed information onhow to set your marketing budget, how to effectivelytarget your customers, how to develop a marketingaction plan, and when to initiate your activities in theform of a timeline.Also within this section you will find a ‘Contacts’ pagefor key marketing personnel who can assist you withyour hotel launch and details of the FTP site where youmaximised visibility for your hotel. The sectioncovers both external and internal PR, providing youwith a number of pre-developed press releasetemplates for external customers and informationregarding how to communicate and promote yourhotel to IHG colleagues at hotels and corporateoffices in EMEA.Country/Area Marketing Forums (CMF/AMF)The ‘CMF/AMF’ section explains the purpose of theCountry/Area Marketing Forums and how your hotelcan participate.Marketing programmesThis section provides a complete run down of all thecentrally driven marketing programmes that willassist you in successfully launching your new,refurbished or brand converted hotel including:can download a complete selection of marketing andP