(精选)商务英语函电unit 4 Counteroffer Letters课件.pptVIP

Unit 4 Counteroffer Letters Contents 4-1 Objectives 4-2 Leading in 4-3 Practical reading 4-4 Layout, Basic Structure, Main Points of Counteroffer Letter 4-5 Sample Letters of Counteroffer 4-6 Key Words of Counteroffer Letter 4-7 Basic Sentences of Counteroffer Letter 4-8 Situational Dialogues 4-9 Practical Exercises Objectives After studying the lesson, you should be able to 1. Know the effect of counteroffer. 2. Understand the basic structure of counteroffer letter. 3. Practice writing counteroffer letters by using words and expressions in the list. 4. Ask the students to master the key words and basic sentences freely. 5. Gain the ability to make concessions and be polite and reasonable when making counteroffers. 6. Master the writing methods of counteroffer letters through doing more exercises. 7. Be familiar with the counteroffer strategies frequently used. Leading in When an offer has been made, what will the offeree do? Will he accept the offer immediately and unconditionally? If he doesn’t agree with any terms or conditions in the offer, what will he do? Yes, you got it. The offeree will make a counteroffer to respond. Do you know how a counteroffer is made? What will be in a counteroffer letter? What’s the difference between an offer letter and a counteroffer letter? The following contents will make you familiar with these items. In international trade practice, the finalization of a business has to go through a series of counteroffers and counter-counteroffers. This process can go on for many rounds until business is concluded or called off. 5. A counteroffer usually covers the following contents, expression of thanks to the offer and expression of regret and statement of reasons for inability to accept the offer; suggestions of the acceptable terms and conditions to maintain business transaction and hopes for acceptance of the changes and a quick reply. The buyer may also suggest that there be other opportunities to do business together if they ca