Unit 10商务英语听力.pptVIP

In this unit you will learn: Types of Marketing Marketing Strategy Advertising Marketing Program Warm-up Match the brand with the product and its slogan. Worksheet 1 – Table Workshop Marketing Strategy A. Types of Advertising Listen to different types of advertising. Choose from the box the correct one each person is talking about. 1. ________ 2. ________ 3. _________ 4. ________ 5. ________ 6. _________ 1. It’s cheap and easy to do, but you need a database with the names and addresses, and you need to have something to send. Direct mail (直接邮寄广告) 2. Good staff are hard to find and they don’t stay in the job for long. Also, many customers don’t like being called. Telemarketing (电话销售) 3. There are so many magazines to choose from. You need to select the right one to reach your market. It can also be expensive. Print advertising 4. This is a good way of reaching people, without expense of TV. You need to make sure you have a good location, though. Billboards (户外广告牌) 5. It’s too expensive for most companies, but it does reach a large audience. TV advertising 6. If it’s a popular sport with TV coverage(覆盖), it’s expensive. If it’s a smaller event, it doesn’t get seen by so many people. Sponsorship Workshop Marketing Strategy B. Layout Design Listen to the description of several floor plans and fill in the missing information. Worksheet 2 – Floor Plan Workshop Market Research A. Motives for Purchase Listen to some interviews and identify the reasons for buying Me2 Skin Care products given by different customers. 1. ____________________________________ 2. ____________________________________ 3. ____________________________________ 4. ____________________________________ 5. ____________________________________ ASSIGNMENT Write and dictate the key word you think. Listen and write the text. Listening practice跟人人学英语03.mp3 我喝茶。 I d---- t--. I drink tea.???? 我喝咖啡。 I d---- c-----. I drink coffee.???? 我喝矿泉水。 I d---- m------ w----. I dr