国际商务管理期末1 国际化进程.pptVIP

国际商务经济学 2016-2017-1 * 企业国际化进程 0---1---85---25---??? 2000 2007 2015 What is Internationalisation The firm’s process of initiating and maintaining its involvement in international business activities * Extent of Internationalization How can an analyst assess the degree of internationalization? One simple way： International sales/revenues as a proportion of total sales/revenues Scope of operations (Where to conduct business) Resource deployment (How to allocate resources among activities/markets) Anything else you can see from this table (e.g. Foreign market performance)? * Company A Company B International Sales/revenue (% of total sales) $5m (20%) $3m(60%) Operation scope 11 foreign markets 23 foreign markets Resource Deployment (% of total resources) $2m (20%) $1m (40%) Which company has a higher internationalisation degree? Extent of Internationalization(cont.) Foreign market analysis Effective internationalisation relies on analysis of foreign markets： PESCTEL Cost-benefit and risk analysis Implement the strategy Establish control mechanisms * Source: http://2012/books/challenges-and-opportunities-in-international-business/s12-03-international-expansion-entry-.html Dimensions of Internationalisation(Welch Luostarinen, 1988) FOREIGN OPERATIONS METHODS How Agents, subsidiaries, licensing, franchising, management contracts… MARKETS Where Political/cultural/physical distance differences… SALES OBJECTS What Goods, services, know-how, systems… Organisational Capacity ORGANISATIONAL STRUCTURE Export department, international division... PERSONNEL International skills and experience; training… FINANCE * Patterns of Internationalisation There is a wide range of potential paths to internationalise. Are there any consistent patterns observable? Typically, the growth of foreign establishments was distinguished by a series of small, cumulative steps over time Non-investment Investment (next slide) Goods services, know-how Dist