010高等学校研究生英语系列教材-综合教程下主编熊海虹-教学课件第十单元.ppt

Content Starting out Reading Focus Reading More Practical Translation Focused Writing Final Project Task 1 Look at the cartoons carefully and work in pairs to discuss the implied meanings behind them on Page 280. Task 2 (1) Imagine that the members of your group have decided to start a business. Talk about what type of business you could develop. You could open a store, manufacture a product, provide a service, or do any other type of business. Work together to produce a business plan, which you will present to the whole class as a report. Your business plan needs to cover the following points. (P280) Task 2 (2) Discuss which of the businesses presented you think would be successful. Why? What factors are important in starting a new business? Do you think you would be a successful entrepreneur? (P280) 1) What was the story like in 2005 and 2009 about Lenovo? 2) What were the problems with Lenovo according to analysts? 3) What were Lenovo’s two key drivers of growth? 4) What is good news for Lenovo? 5) What does it imply by saying that “strategy is less important than the company’s Chinese roots”? Marketing Across Cultures Task 2 Choose the sentence that best expresses the meaning of the sentence from the text. (P289) There are subtleties and nuances to every culture, and there are just plain taboos. (Para. 2) 参考译文： 每一种文化都有它的微妙和特别之处，同时还有一些忌讳。 Here, “plain” is used for emphasis, meaning that there are things you should undoubtedly avoid doing. However, “plain” can have alternative meanings as follows: 1) The document, written in plain English, tells you about  your new policy. 2) You dont need any special skills for this job, just plain  common sense. 3) a politician with a reputation for plain speaking 4) The interior of the church was plain and simple. 2. Our own culture tends to be “invisible” to us, while differences w