shanzhai phone 山寨手机.pptVIP

Shanzai Phone English 0803 费宇杰 王巍巍 邵聪 李敏 Contents Development Strategies 4. Features 3. History 2. Definition 1. Definition Shanzhai phones are mobiles which are manufactured in workshops and imitate creations and designs from well-known brands. NOKLA(NOKIA), Blockberry(Blackberry), etc. Definition History In 2004, bandit phone was present in China. In 2005, MediaTek(联发科), a microchip design company from Taiwan, developed what experts call a turnkey solution. In 2007, Chinese government abolished the license on mobile producing. In 2008, an estimated 150 million, or 20 percent, of the 750 million handsets produced in China were Shanzhai phones. Turnkey Solution MTK provides Shanzhai manufacturers with a platform that integrated many complex mobile phone software systems into one single chip. Turnkey solution makes it much easier and cheaper to produce handsets. The Features of Shanzhai Phone Advantages ①Low Price Normally, the average price of Shanzhai mobile is one fifth or fourth of big brands with the same functions. (Examination fee for network license(入网检测费), 17% VAT(增值税), MediaTek(联发科) cheap chip solution, promotion cost, lower design cost, etc.) The Features of Shanzhai Phone Advantages ②Instant respond to market demand The Features of Shanzhai Phone Advantages ③Loyal follower of mobile fashion Multi-functions Big touch screen Multi speakers … The Features of Shanzhai Phone Disadvantages ①Low Quality Too cheap to be true.(便宜没好货！) The Features of Shanzhai Phone Disadvantages ②No self-owned copyright Shanzhai phones lead to infringement of intellectual property(侵犯知识产权). Ciphone iPhone The Features of Shanzhai Phone Disadvantages ③Threats on consumers’ safety Excessive amounts?of?radiation? Explosion Development Strategies Ⅰ. Shanzhai phone manufacturers should insist on indigenous innovation and found own brands. Ⅱ. Shanzhai phone manufacturers should also strive to expand