集群产业优势对区域品牌形成的作用机理研究以柳市低压电器集群为例-study on the mechanism of industrial advantages of cluster on the formation of regional brand - taking liushi low-voltage electrical appliances cluster as an example.docx

I I 中 文 摘 要 产业集群作为区域经济发展的一种特殊组织形式，以其独特的优势促进了区域经济 的快速持续发展。目前，国内外已经出现了一批具有很强竞争优势的产业集群。 相对 于那些具有全球影响力的国外产业集群，我国产业集群的影响力和品牌知名度还不够 高，缺乏一些具有国际竞争力的产业集群。为了促进我国产业集群的发展，提高我国产 业集群的世界知名度，除了利用集群内外各种软硬件资源之外，还需要打造区域品牌这 种产业集群品牌资源，以优秀的品牌效应促进产业集群发展的良性循环，提高产业集群 整体竞争力。 从产业集群角度研究区域品牌，即集群品牌的研究国外学者较少涉及，而我国学者 的研究也是近几年刚刚起步，尚未形成系统研究成果。在现有的研究成果中从集群产业 优势视角探讨与区域品牌形成的作用机理，并且运用定量分析方法进行实证分析的更为 少见，因此为了补充完善区域品牌理论，本文在对产业集群和区域品牌相关理论进行大 量文献研究的基础上，综合运用定性和定量分析研究方法，分析了集群产业优势和区域 品牌的关联性。并以柳市低压电器产业集群作为实证，分析了柳市低压电器产业集群区 域品牌的建设现状，结合文章的理论部分，较全面的阐述了影响区域品牌形成的四个关 键优势，构建理论模型。同时通过开发量表，结合温州柳市低压电器集群中企业的实际 情况，运用统计分析方法检验所构建的模型和所提出的假设，揭示集群产业优势各因素 与区域品牌形成之间的关系，并分别测量出它们的作用程度，所得出的研究结论和提出 的对策建议对促进我国产业集群区域品牌的创建具有一定的借鉴与指导意义。 关键词：区域品牌 产业集群 产业优势 柳市镇 低压电器 II II Abstract As a special regional economic development organization, the industrial cluster with its unique advantages promotes the development of regional economy rapidly and healthy. At present, there have been a number of domestic and foreign industrial clusters with strong competitive advantage. Compared with those foreign industrial clusters with global impact, the impact of Chinas industrial clusters and brand recognition is not high enough, the number of the global industrial clusters in our country is small. For promoting the development and global reputation of our countrys industrial clusters, we should build up the regional brand of industrial cluster, besides take advantage of all kinds of resources which are from the industrial cluster or not. Some foreign scholars and domestic scholars have studied the regional brand construction of industrial cluster. But few scholars have studied the regional brand based on industrial advantages of cluster, the theory of the regional brand is not perfect. For perfecting the theory of the regional brand, this article carries out analysis and research based on correlation theory of industrial cluster and regional brand, utilizes many kinds of research analysis which includes system analysis, comparative analysis, qualitative ana