企业竞争力 市场导向与企业绩效关系实证分析-empirical analysis on the relationship between market orientation of enterprise competitiveness and enterprise performance.docxVIP

目录1.导论.........................................................................................................................11.1研究背景及问题提出......................................................................................11.2研究目的和意义..............................................................................................21.2.1研究目的................................................................................................21.2.2研究意义................................................................................................21.3研究方法..........................................................................................................31.4研究的技术路线与章节安排..........................................................................31.4.1技术路线................................................................................................31.4.2章节安排................................................................................................42.相关理论与文献综述...............................................................................................52.1企业竞争力理论..............................................................................................62.1.1企业竞争力的概念界定........................................................................62.1.2企业竞争力的特征................................................................................72.2市场导向理论..................................................................................................72.2.1市场导向的起源....................................................................................72.2.2基于文化观的市场导向........................................................................82.2.3基于行为观的市场导向........................................................................92.2.4本文对市场导向的界定......................................................................102.3企业绩效理论................................................................................................112.3.1企业绩效的界定...........................................................