广播电视艺术学专业论文.doc

关于国产动漫产业发展与市场策略分析 Analysis on the Development of the Chinese-Made Animation Industry and Market-Tactics摘 要 “动漫”，顾名思义，就是动画和漫画的合称。传统的漫画是绘画和文学结合的产物，具有讽刺和幽默的叙事功能，类似于文学作品上的“漫谈”和“漫笔”。通过夸张变形，轻松随意的绘画体现作者的思想感情。当今动漫，早就超过了原来动画和漫画的传统范畴，20世纪60年代，日本动漫大师手冢治虫，最早把电影分镜头语言融入到漫画构图之中。同时还将自己的漫画作品直接改变成动画作品。从此日本动漫界纷纷效仿并迅速风靡全球，在上个世纪八十年代这种动漫形式传到中国。我国动漫产业在经历了内市场占据美国、日本动画业的强烈冲击不仅仅巨大经济利益的损失，更多的是在世界文化交流日益频繁的今天Abstract Cartoon, as the name implies, is called the animation and cartoon. The traditional cartoon is painting and the combination of literature, and has the function of humor, similar narrative literature works on discussing and ManBi . Through exaggeration, relaxed and optional paintings embody the thoughts and feelings of the author. Todays animation, have more than the original tradition of anime and manga, in the 1960s, Japanese cartoon master tezuka osama FenJingTou film, the first language into comic composition. Chinese cartoon industry experienced in the climax, decline, in recent years, and also began to slow development. The 21st century, anime have stretched into formation and industrialization. All countries in the world begin cartoon industry with the economic and cultural influence. We often say the anime cartoons from industry, has been extended to include cartoon, network, communication, communication, and on the basis of all kinds of games developed, toys, clothing, daily necessities, etc, the United States, Japan, cartoon animation industry in the countrys successful development for our country to build their own cartoon theoretical system provides reference. China is a vast land, with profound historical culture, in the cartoon industry development, we have a lot of advantages. Development foreground is very optimistic. But for a long time, the market has been foreign domestic cartoon animation occupies in the United States, Japan, animation industry of China, not only caused a great loss of economic interests, more is in the world cultural exchanges have become i