Tales from the Lab Experimental Psychology Relevant to Design从实验室的实验心理学有关的设计的故事.pptVIP

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2018-06-18 发布于福建
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Tales from the Lab Experimental Psychology Relevant to Design从实验室的实验心理学有关的设计的故事.ppt

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Tales from the Lab Experimental Psychology Relevant to Design从实验室的实验心理学有关的设计的故事

Tales from the Lab Reports from the field --psychology experiments relevant to Usability Professionals Unlike my CHI2003 Tutorial User bias judgment: The Subjective side of decisionmaking Part I. Studies on judgment and decision making 90 minute review of findings on JDM + 4.5 Hours more, trying to squeeze in a semester of content Goals of this talk NOT an Ed Tufte dot of infinite data density NOT a demonstration of what happens with Choice Overload Rather: Tales. Many psychological principles best shown through stories Suggestive applications for Designers and User Testing Experts Heuristics, defined Not an arcane term to usability experts Quick, ready rules of thumb In JDM, experiments focus on the biases that fall out from these rules of thumb in many well-defined cases One demonstration of a Heuristic E.g.: Representativeness Heuristic Q: Which delivery room will have more days during which the number of boys delivered will outnumber the girls? Hospital A -- 15 deliveries/day Hospital B -- 45 deliveries/day Or is it C: Just as likely to happen at A as at B Law of small numbers (Tversky and Kahneman) Representative Heuristic: If X resembles Y, people judge the likelihood as high that X will generate/cause Y. A delivery room is a delivery room (for more than 60% of the people polled) Undue confidence in early trends Unreasonably expect replication. Underestimate confidence interval width Rarely attribute deviation to sampling Relevance to Designers/Testers Remember that a user test is a very useful heuristic Emphasize to your audience that it necessarily has biases Dont bet your job on the patterns of preferences observed Less is More (Hsee) Music Dictionary A 10,000 entries condition is like new Music dictionary B 20,000 entries cover is torn When evaluated separately: A $24 B $20 When evaluated jointly: A $19 B $27 Less is More, again China set A 24 pieces of plateware Full set for 8 China set B 32 pieces of plateware intact out of 40 I