供应链管理在小园庄房地产项目中的应用分析-application analysis of supply chain management in xiaoyuanzhuang real estate project.docxVIP

VVIIbuilding core competitive ability from supply chain management. The papers fruit will bring important theoretic guidance and positive practical reference to real estate industry.This paper adopts normal research method and empirical research method. To make a better research, the structure of the paper is arranged as follows：The first chapter： Summary, in this part, the author introduces the backgroundand the overview of the study, research method and the structure, the innovation and disadvantage. The supply chain management of the real estate is the main researcher object.The second chapter： The theories foundation of the supply chain management.This part is the foundation of this thesis. The writer tides the theoretic foundation of supply chain management at first, including company ability theory, cooperation andcompetition theory, Principal-agent theory, value chain theory ， strategic alliancetheory and so on. Then review and clean up the development experience of supply chain management, and discuss its research keystone and development current.The third chapter： Supply chain management summary of real estate. From realestate’s connotation as start, describe the supply chain management of real estate. Then, discuss the function of supply chain management for the real estate, and the research status.The fourth chapter ： Analyze on cooperator and strategic alliance. One of themost important parts of supply chain of real estate is cooperator selection. Author analyses the forming mechanism of dynamic alliance, and offers gist for the cooperator selection by Multi-Objective Linear-Programming.The fifth chapter ： Research on information share. By the summary ofinformation model evolvement, it is the aim to build suitable information to the real estate. Then, author analyses the cause to the Bullwhip Effect and pertinent measure.The sixth chapter ： Analyze on capital of supply chain management. Authoremphasizes the start of the capital stream fin