TCL多媒体科技控股有限公司发展战略研究-工商管理专业论文.docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 I I 摘 要 本文主要运用相关管理知识和战略管理知识对 TCL 多媒体进行了分析并提出改 进的发展战略及战略措施。首先，运用 PEST 分析法和波特五力分析法对 TCL 多媒 体所处的宏观环境、行业环境、竞争环境等外部环境进行了分析，找出目前和未来 存在的机遇和威胁；其次，运用核心竞争力模型对 TCL 多媒体相关核心竞争能力进 行分析研究，识别存在的优势和劣势；最后以 SWOT 分析法，对公司战略进行了分 析并进行了战略选择匹配，明确了 TCL 多媒体在新时期的发展战略方向，并提出战 略实施措施。 通过对 TCL 多媒体战略的分析研究，结合 TCL 集团总体发展战略及 TCL 多媒 体的现状，笔者认为公司应充分利用政府对显示产业的支持政策，加大液晶产业的 整合力度，向产业上游拓展，完善液晶全产业链，借助产业资源整合优势，降低产 品制造成本，提升企业核心竞争力。同时加快平板彩电技术的创新和开发，积极与 国外先进企业进行多种方式的技术和业务合作，实施多种产品出口模式，扬长避短， 规避不利因素，确保实现公司纵向一体化的快速增长战略。TCL 多媒体增长战略的 正确实施，有利于公司的可持续发展，对 TCL 集团总体发展战略的实现意义重大。 关键词：TCL SWOT 分析 战略 II II Abstract This thesis using management knowledge and strategic management knowledge analyzes TCL multimedia and puts forward the development strategy of the improvement and the strategic measures. Firstly, the thesis investigates the microenvironment, the external environment and the competing environment through PEST Analysis and Five Forces Analysis, pointing out the current and future opportunities and threats that the corporation faces and will meet. Secondly, using the Core Competence Standard Model, the paper evaluates the operation capability, highlights the core-competitiveness in the TCL multimedia Limited, in order to identify the advantages and weaknesses.Finally, through SWOT Analysis and Strategy selection, we demonstrate the strategy mission in the new period and put forward the strategy of competition measures. Based on the analysis and study of TCL multimedia strategy, TCL group development strategy and the present situation of TCL multimedia, the paper advises that the company should make full use of the government supporting policy, intensify industrial integration of industry and the LCD industry development, improve the upstream industry chain and reduce the cost of product manufacturing using LCD resource integration to promote enterprises core competitiveness. Meanwhile, speed up the LCD TV technology innovation and development, actively cooperate with advanced foreign enterprise