T旅游公司运营优化研究-工商管理专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘 要 随着科技的进步，旅游和电子商务的结合越来越紧密，旅游电子商务逐渐走向成 熟，但是由于没有了地域的限制，电子设备价格的降低，促使行业门槛的降低，旅游 电子商务面临着高速发展过后的平稳期所带来的瓶颈。旅游产品同质化严重，企业之 间恶性低价竞争加剧，缺少核心竞争力，造成了行业的恶性循环。如果不解决好这些 问题，行业有可能持续缓慢的发展，这也势必影响经济的发展和社会的稳定。 本文结合多年在旅游公司不同工作岗位的实际经验，从实际入手，分析行业目前 面临的问题和行业内部普遍使用的解决策略的方式，比较其中的优势、劣势。以 T 旅游公司为研究背景，通过 SWOT 分析目前公司面临的挑战和面对的问题，以及拥有 的机会。结合公司目前的运营方式，希望通过社交网络、移动技术、LBS 技术以及引 进数据管理系统增强企业的技术核心竞争力。同时结合消费行为学和心理学来优化旅 游产品。通过优化改革部门结构、改革公司主营业务部门流程等几个方面，从而达到 优化 T 旅游公司运营方式的结果。最后希望本文在针对 T 旅游公司提出具体可行的优 化方案的同时，也能够为整个行业带来一些思考。 关键词：旅游电子商务 社交网络 移动技术 运营优化 I Abs Abstract Abstract With the advancement of technology, tourism, and the combination of e-commerce is becoming more and more closely, tourism, e-commerce is gradually mature, but due to geographical constraints, and the lower prices of electronic equipment, it has to promote the reduction of trade barriers, tourism e-commerce is facing bottle neck caused by the development after the stationary phase after the high-speed development. Product homogeneity serious, vicious price competition intensified between enterprises, lack of core competitiveness, resulting in a vicious cycle of the industry. If we do not solve these problems, the industry may slow development. This article combined with years of practical experience in different jobs in the travel company, starting from the actual analysis of the industry is currently facing problems within the industry commonly used way of solving strategies, compare their advantages, disadvantages. The background for the study of T, through the SWOT analysis of the challenges and problems faced by the company facing, and to have the opportunity to. The Companys current operations, with the hope to enhance the core competitiveness through social networking, mobile technology, LBS technology as well as the introduction of the data management system. Combined with consumer behavior and psychology to optimize tourism products. By optimizing the aspects of the reforms in the department structure, reform of the c