TL公司营销人员绩效考核体系研究-工商管理专业论文.docxVIP

万方数据 万方数据 目 录 1 绪论 ···························································································································1 1.1 选题背景与意义······························································································1 1.2 研究目的与方法······························································································2 1.2.1 研究目的 ·······························································································2 1.2.2 研究方法 ·······························································································3 1.3 研究结构与内容······························································································3 2 绩效考核相关理论概述····························································································5 2.1 绩效、绩效考核的概念··················································································5 2.1.1 绩效的概念····························································································5 2.1.2 绩效考核的概念····················································································5 2.2 绩效考核的方法工具······················································································6 2.2.1 目标管理法····························································································6 2.2.2 平衡计分卡····························································································8 2.2.3 关键绩效指标法··················································································10 2.2.4 360 度考核····························································································12 3 TL 公司营销人员绩效考核现状分析 14 3.1 TL 公司基本概况 14 3.2 TL 公司营销人员绩效考核现状分析 14 3.2.1 绩效考核方式······················································································14 3.2.2 绩效考核周期······················································································15 3.2.3 绩效考核指标····································································