UPS中国公司发展战略的研究-工商管理专业论文.docxVIP

ABSTRACT Wi曲也e entrence of China into World Trade Organization ( WTO) ，Chinese Logistcis industry w础。pening to foreign logistics company widely ，UPS 扭曲e 曲st line ω 阴the license of operation in China，grant，创by Minis町 of Commerce of the PRC，Facing the huge market potential and great development chance，what s位ategy choice should UPS China make is v町Y important for the development ofUPS China， ，Based on strategy management thωry，也ispap町 used FiveForce Model，inside- outside influence estimating matrix，QSPM matrix to research the develop 附ategy of UPS China， First，this pap町 introduced the relevant conc叩tions of 也.e relevant ， conc叩，tions，也eories and the research me曲。d of strategy management， mading clear 也e theory foundation of the s阳dy，Secondly，the paper analyzed 由e current s阳te and internal environment of UPS China，and got the advantages and disadvantages of UPS China， Through IFE，也e paper concluded th剧也.e existing strategy of UPS China couldnt make a good use of the inside re5Ource，Thirdly，由e paper concluded the impact ofmacro economics and logistics industry on UPS Chinas development ，Then the paper used Five-Force Model ωanalyze the competitive environment，based on those works，由e paper conclud肌i the opportunities and 伽reats of UPS China，and 伽e pap町 used EFE 如 appraise the react abilityωoutside environment of UPS China， Fourthly，由e paper used QSPM method ωget a new strategy，which was broadening strategy，namely 也e SO strategy，And 也e paper made a retail design of the new develop strategy，such as logistics operation and human resource management， As to the effect of the new development 附ategy，伽.e paper used tiniancial numbers to give a objective feedback，then the pap町 running SPSSωdeal 由e questionairs，giving a 民 subjective feedback of the effectiveness，Both of them showed th划也e new 鸣 development s位ategy brought a better influence，The empirical result also showed that were organization culture，the abílity of managers and the control of the im