WH公司发展战略研究工商管理专业论文.docxVIP

I I 摘 要 摘 要 本论文通过对国内 TDI 企业——WH 公司环境、资源、能力、核心竞争力的 系统分析，研究探讨了寡头垄断型的技术资金密集行业内，弱小企业如何突破封 锁实现生存和发展的战略。 论文主要内容可分为战略分析、战略制定、战略实施三个部分。战略分析部 分综合了外部宏观环境分析、行业资源分析、企业内部资源分析等内容，对 WH 公司从内外部条件、宏观和微观发展状况和态势进行了综合性的评述和分析，着 重比较分析了国内企业相对于国际竞争对手，在各项资源能力上的优劣势。 在战略制定部分中，根据笔者的经验结合战略管理原理，制定了切合 WH 公 司实际的发展战略。通过分析和回顾企业以往生存和发展不同战略阶段的企业行 为，结合未来竞争对手的动向和竞争行为的预测，提出了 WH 公司专业化扩张型 的国际化战略，并制订了在总体战略指导下的主要职能战略。 在战略实施部分，从战术层面，对国内企业的博弈竞争策略、法人治理结构、 组织及业务整合、企业信息化、战略执行考核等层面的布署和实施进行了初步探 讨。 鉴于中国异氰酸酯行业还处于快速增长期，WH 公司战略的制定和实施不可 能一蹴而就。从战略制订再到具体的实施，是一个动态的完善过程，企业的发展 过程，是与竞争对手竞合博弈共同发展的过程，需要审时应变，完善和调整企业 战略，达到持续恒久发展之目的 关键词：TDI 战略 国际化 竞合 II II ABSTRACT ABSTRACT This paper makes an indepth discussion that for these enterprises in a disadvantageous position how to get through blockade, break the present industry balance and how to realize self-survival and implement further development strategy in tech capital-intensive industry monopolized by strong powers. The discussion is made on the basis of systematic analysis on TDI’s development circumstances and resources and capabilities of WH compamy as its core-competence derived from the above two aspect. It’s main body consists of three parts: analysis of development strategy; formulation of development strategy; implement of development strategy.In the first part, the paper firstly introduced WH with analysis of their external environment and resources. Next, it comprehensively comments and analyzes WH’s internal and external environment when facing competition and its macroscopic microcosmic trend in developing under the special environment that TDI is a special product and China’s economy is increasingly growing. Besides, the author emphatically makes a relative analysis of WH’s merits and demerits in its resources and capabilities compared with its international competitors.In the second part, according to the author’s judgment from his experience of series of successful strategic behaviors and the conclusion reached from the former parts analysis, in addition the str