“HV家庭健康消费模式”的创新与实践工商管理专业论文.docxVIP

II II Abstract “HV family healthy consumption pattern” establishes a new school in healthcare profession in China. It is successful looking from result for three-year practices . This pattern take “the consuming capacity economy” as the core theory, extends the marketing terminal to family, take the household consumption and the management as the center, through provides the health product, the health education, the health service as well as the family undertaking platform, to create health harmony wealthy family life. This pattern implements the family member system, the participation family is not only a consumer, is also the investor and the operator, participates in the profit of enterprise directly the creation and the assignment. Through the value chain design, causes the family member, the region exclusive agency, the enterprise to become a benefit community, thus organizes the brand image obtains the very good maintenance, the consumer loyalty to sharpen, the team operational capacity fundamentally to obtain the guarantee greatly. The present paper introduced in detail healthcare profession present situation and existence subject matter in our country , the rationale and the frame of “HV family healthy consumption pattern”, the HV products market localization, four development management principle, the core product and the double price mechanisms determination, the marketing organization and the value chain design, the computer and the Internet technology in the pattern utilization, the oral traditions, the peaceful reunification, “the health-wealth forum”, the traveling seminar and so on main propaganda promotion method, by the HV enterprise culture, succeeds eight inchworms, the health to manage the teacher to train, the outstanding person training battalion and so on education training system which is composed, the family member and the exclusive agency policing method, and analyzed this pattern present existence remains unresolved the question, has point