“只租不售”型城市商业综合体营销策略研究——以富创世纪城为例企业管理专业论文.docxVIP

II II HYPERLINK \l _bookmark0 4.2.3 区域竞争分析 ········································································· 29 HYPERLINK \l _bookmark1 4.2.4 商业地产市场需求预测······························································ 32 HYPERLINK \l _bookmark2 4.3 富创世纪城市场细分研究···································································· 36 HYPERLINK \l _bookmark3 4.3.1 市场细分变量的选择································································· 36 HYPERLINK \l _bookmark4 4.3.2 市场细分方法 ········································································· 36 HYPERLINK \l _bookmark5 4.3.3 细分市场评估 ········································································· 36 HYPERLINK \l _bookmark6 4.4 富创世纪城目标市场选择···································································· 37 HYPERLINK \l _bookmark7 4.4.1 估计市场需求与潜力································································· 37 HYPERLINK \l _bookmark8 4.4.2 市场竞争状况分析···································································· 37 HYPERLINK \l _bookmark9 项目优势（S） 37 HYPERLINK \l _bookmark10 项目劣势（W） 38 HYPERLINK \l _bookmark11 项目机会（O） 38 HYPERLINK \l _bookmark12 项目威胁（T） 38 HYPERLINK \l _bookmark13 4.4.3 目标市场选择策略···································································· 38 HYPERLINK \l _bookmark14 4.5 富创世纪城产品定位策略···································································· 38 HYPERLINK \l _bookmark15 4.5.1 市场形象定位 ········································································· 38 HYPERLINK \l _bookmark16 4.5.2 文化及商贸定位······································································· 39 HYPERLINK \l _bookmark17 4.5.3 产品功能定位 ········································································· 40 HYPERLINK \l _bookmark18 4.5.4 消费群体定位 ········································································· 40 HYPERLINK \l _bookmark19 4.5.5 价格定位 ··············································································· 41 HYPERLINK \l _bookmark20 4