农村百事通品牌策略分析-brand strategy analysis of rural knowledgeable person.docxVIP

I I 摘 要 摘 要 20 世纪 80 年代改革开放以来，中国的基本国情和基本政策增强了发展国家经济的 思想意识。这种思想意识蔓延到了社会的各个领域，出版业也开始走上了一条探寻经济 建设类书籍杂志的出版之路。在这样的时代背景之下，《农村百事通》应运而生，开始 走上了一条探寻农村经济建设类书籍杂志的出版之路，登上了出版界的历史舞台。《农 村百事通》在这样的思想潮流下，不断探索、逐渐走进了人们的视线。 《农村百事通》以服务农民为己任，以科学技术为武器，以服务“三农”为风向标， 以帮助农民科技致富为最终目的。对于取得的这些成绩，不难发现，《农村百事通》的 成功之路，也是杂志始终坚持走品牌策略的发展之路。 品牌策略是任何期刊杂志取得市场成功、得到受众认可的重要途径，同时也是期刊 能够做大做强、规模经营、增强综合实力的制胜法宝。鉴于品牌策略的重要性，本文对 《农村百事通》的品牌策略进行了分析研究。在本文中，采用的研究方法有，个案研究 法、内容分析法等，着重对《农村百事通》的概况、品牌策略的时代意义、品牌策略的 基本构建体系和延伸构建体系进行介绍和探寻，并提出了自己对杂志品牌策略发展的微 薄之见。 关键词 品牌策略 时代意义 构建体系 发展启示 发展建议 II II Abstract Abstract Since twentieth Century 80 years of reform and opening up, the basic policy and the basic national conditions Chinese enhances our national economic development ideology. The idea spread to all areas of society, the publishing industry has embarked on a quest books published in the Journal of economic construction road. Rural emerge as the times require know-all is on the road of exploration of cultural products Rural know-all for the promotion of the partys rural policies, for the readers to learn science and technology, science and technology, science and technology to become rich by doing a lot of work. To obtain these results, we discover, rural know-all road to success, but also the magazine always adhere to the road of the development of brand strategy. Brand strategy is any periodicals market success, get the important way of audience, but also the journals to become bigger and stronger, the scale of operation, enhance the comprehensive strength of a magic weapon. In view of the importance of brand strategy, the brand strategy of rural know-all studied. In this paper, using the research method, case study method, data statistics method, focusing on the rural know-all survey, brand strategy, brand strategy significance of the basic system construction and system construction are introduced and explore the extension, and put forward its own magazine brand strategy development modest. Key words Brand strategy Sign