重庆广电集团高清频道节目设计与盈利模式分析-chongqing radio and television groups hd channel program design and profit model analysis.docxVIP

重庆 重庆工商大学工商管理硕士（MBA）研究生学位论文 PAGE PAGE VI ABSTRACT With the continuous development of high-tech radio and television technology, the maturity of high-definition technology, high-definition TV programs has become the trend of the global mainstream media. The advantages lie in its clarity of high-definition television which is four times that of traditional television; picture clarity; color reduction with the improvement of quality. So high-definition television becomes an inevitable trend of the development of television industry. Since The Reform and Opening up thirty years ago, Chinese radio and television industry have made great strides, so that there have been total 2100 television stations with more than 3600 channels, among which more than 50 TV channels broadcast to the nation by satellite. The idea of television management has transferred from the simple requirements of the partys propaganda duties to the economic attributes, named the efficient development of double-effect. Compare to the traditional analog TV, high-definition television technology has higher picture quality and more shocking sound。the National Radio and Television (draft) developed the standard of high-definition TV industry. The Twelve. Five development planning (draft) about radio, film and television which issued in 2010 clearly states that until 2015, Chinese Central Television , the developed eastern areas and the central provincial TV satellite channels would realize HD broadcast at the same time southwest, northwest of the provincial TV satellite channels would achieve HD \ SD broadcast. Chongqing Broadcasting Group, as the domestic mainstream provincial media, the Group will build a high-definition channel by the existing technical force in order to achieve the requirements of draft, adapt to the new industry standard which is good for the Groups future, The paper will combine the construction of high-definition channels both at home and abroad to study problems in pr