新津梨花溪乡村旅游农户参与情况及其影响因素实证分析.docVIP

新津梨花溪乡村旅游农户参与情况及其影响因素实证分析 　　摘要：以新津梨花溪211户的问卷调查为基础，从参与种类、参与时间、参与人数、投入资金四方面评价出当地农户对乡村旅游的参与度，再以是否经营“农家乐”为界将农户乡村旅游分为两组，并对其进行t检验，证实分组成立。进而对两组分别运用线性回归分析研究影响其参与的因素，得出旅游收入是共同影响两组参与的共同因素，此外交通管制、农户态度等因素对经营农家乐的农户影响较大；举行节庆活动、路面状况等因素对未经营农家乐的农户影响较大。对此现象，提出增加旅游项目拓宽收入渠道、完善配套设施解决交通问题、进行统一培训增强农户能力等促进农户参与的相关建议。 　　关键词：参与度；乡村旅游；线性回归；影响因素 　　中图分类号：F592；F320 文献标识码：A 文章编号：0439-8114（2015）20-5189-04 　　DOI：10.14088/j.cnki.issn0439-8114.2015.20.065 　　The Empirical Analysis of the Farmers’ Participation and Its Influencing Factors 　　in Rural Tourism in Lihuaxi Xinjin 　　CHENG Li-ying，GAN Xiao-yu，XIE Yu-shan，LI Qiang 　　（The Architecture and Environment College of Sichuan University， Chengdu 610225，Sichuan，China） 　　Abstract： Based on the questionnaire survey of 211 families in Lihuaxi Xinjin， the research quantificats the local participation in tourism from 4 aspects， which are participant types， participant time， numbers of people and invest capital. Then judging form whether famers operate the farmhouse divide them into two groups， and proceed the T test to confirm the division as well. Secondly， do the linear regression to study the related influencing factor of two groups respectively， finding out that the tourist income is the common factor of two groups .Apart from that ，factors such as traffic restriction and farmers attitude also contribute a lot to farmers who operate the farmhouse to join in the rural tourism ；factors such as holding celebrations and the condition of road contribute a lot to farmers who do not.At this point， the research proposes some suggestions， which include adding more tourist projects to rich the source of income， completing the supporting facilities to solve the traffic problems， carrying out unitive training to improve the abilities of famers. 　　Key words： participant；influencing factor；linear regression；rural tourism 　　1 研究背景 　　随着现代经济的高速发展，人们的精神生活也越来越被重视，旅游逐渐成为了人们日常生活中的必需品。成都乡村旅游经过近20年的发展，已经成为居民近距离观光休闲、康体娱乐的一种重要方式[1]。目前成都郊区多地纷纷打造特色乡村旅游点，以独特的乡村田园自然风光和人