中国体操亲民化和娱乐化发展前景探索和展望.docVIP

中国体操亲民化和娱乐化发展前景探索和展望 　　摘要：体操作为在世界大赛中摘金夺银的优势项目，目前面临锻炼人口短缺、群众基础薄弱、体育健身功效不如人意的局面。作为加拿大国内具有较大知名度的体操俱乐部，英士博体操俱乐部在其国内体操教育和市场经营方面积累丰厚经验和知名度，它进入中国市场，结合中国国情，挖掘体操发展的秘诀和“娱人致趣”的关键点，致力于体操运动在中国的普及与推广，顺应未来中国体操市场开发与大众化发展与推广的趋势。以此为例，探索与研究中国体操“亲民化”与“娱乐化”发展之路，对于中国体操项目市场化发展、扩大体操人口、挖掘和发挥体操在群众体育健身中的作用具有重要的参考价值。?? 　　关键词： 体操；全民健身；英士博体操俱乐部；亲民化；娱乐化?? 　　中图分类号： G 83文章编号：1009??783X(2014)03??0243??06文献标志码： A?? 　　Abstract：In the process of National Fitness wave and socio??economic development,most of Chinese sports items play their due role in the mass sports and building a harmonious society,and their market??oriented and industrial development have yet entered high??speed development stages.But as advantage events in the world competitions,gymnastics is currently facing with bad situations which workout population is lack,mass base is weak,fitness effect is not satisfactory.As Canadas national famous gymnastics club,Inspire Sports Gymnastics Club has accumulated rich experience and reputation in their domestic market management and education,it enters the Chinese market,combining with Chinas national situations,excavating the secrets and exploring the key points of gymnastics giving interest and funny to the people.And it is committed to the popularity and promotion of gymnastics in China,complying with the future market development and the trend of gymnastics development and promotion.As an example,we explore and research the way of Chinese gymnastics People First and entertainment development,which will have important reference value to the Chinese gymnastics market??oriented development,expanding population gymnastics,mining and exploring the gymnastics’ roles to mass sports fitness.?? 　　Keywords：gymnastics;fitness;Inspire Sports Gymnastics Club;People First;entertainment 　　?お? 　　?? 　　收稿日期：2013??08??20?? 　　基金项目：北京市教育委员会人才强教项目资助（PHR201106137）。?? 　　作者简介：鹿志海（1976―），男，山东人，硕士，讲师，研究方向为社会体育；王文生（1961―），男，陕西乾县人，博士，教授，研究方向为体操教学训练理论与方法；杜利坤（1978―），女，河南人，硕士，研究方向为体育教学。?? 　　作者单位： 　　首都体育学院，北京 1