英语论文荧幕上的咖啡文化传播美国电影中的星巴克.docVIP

英语论文荧幕上的咖啡文化传播美国电影中的星巴克#40;英文#41; 毕 业 论 文 题目荧幕上的咖啡文化传播 美国电影中的星巴克 系 别 英语学院 国际新闻与传播系 专 业 新闻学 姓 名 攻 读 学 位 学 士 导 师 Communicating Coffee Culture through the Big Screen Starbucks in American Movies By ZHANG Xiaochen A Paper Presented to The Department of International Journalism and Communication The School of English and International Studies Beijing Foreign Studies University In Partial Fulfillment of The Requirements for the Degree of Bachelor of Arts Supervised by Professor FU Meirong May 2010 Acknowledgements I would like to thank the following persons for their help and support during my research and writing of the thesis First of all I want to thank Professor Fu Meirong my thesis advisor She has talked with me several times during the whole thesis-writing process discussing my research ideas and approaches and giving me advice on how to conduct the research and present it on paper Secondly I want to thank the faculty of the School of English and International Studies under whose care I have studied and lived four years during my university life Finally I would like to thank my parents for their consistent support and help for my studies Especially my mother who took me on a trip that triggered my initial thoughts on this thesis Abstract Coffee culture changes in different contexts and phases American coffee culture represented now primarily by the popular Starbucks phenomenon has been dramatically reshaped over the years On the one hand popular media movies in particular have a great influence in transmitting cultural messages On the other product placement has long been one of Starbucks most successful brand promotion tools Thus movies are the best medium to study In the meantime the audiences ideologies and behavior patterns are in a large part influenced by the stereotyped images i