基于七巧板原理个性化品牌标志设计研究.PDFVIP

包 装 工 程 第 39 卷 第 16 期 92 PACKAGING ENGINEERING 2018 年 8 月 基于七巧板原理的个性化品牌标志设计研究 徐伶俐，彭雅莉，胡新明，罗娜 （广东海洋大学，湛江 524022 ） 摘要： 目的 将七巧板原理应用到现代品牌标志设计中，以求开拓设计思路，克服标志视觉同质化，形 成差异化，具有视觉感染力，从而让品牌形象更深入人心。方法 分析七巧板模型化思维方式的特征， 根据七巧板原理将标志图形或字体、色彩等视觉元素分割成若干个模块，通过各模块之间的任意组合、 搭配，设计出灵活多变、充满活力又具有规则的个性化品牌标志。结论 七巧板原理给现代品牌标志设 计带来了无限的想象和创新空间。灵活运用4 种设计方式，能够创造出彰显个性、色彩绚丽、灵活多变 的品牌标志图形。 关键词：七巧板原理；个性化品牌标志；模型化思维方式 中图分类号：J524 文献标识码：A 文章编号： 1001-3563(2018)16-0092-04 DOI ：10.19554/j.cnki.1001-3563.2018.16.015 Design of Personalized Brand Logo Based on the Principle of Jigsaw Puzzle XU Ling-li , PENG Ya-li, HU Xin-ming, LUO Na (Guangdong Ocean University, Zhanjiang 524022, China) ABSTRACT: The work aims to apply jigsaw puzzle principle in the modern brand logo design, in order to explore the design ideas and overcome the symbol vision homogeneity, thus leading to the differentiation with visual appeal, so that the brand image can be more deeply rooted in the hearts of the people. The characteristics of modeled way of thinking of jigsaw puzzle were analyzed. According to the jigsaw puzzle prin ciple, the logo or font, color and other visual elements were divided into several modules. Through any combination between the modules, the flexible, vibrant and regular per- sonalized brand logo was designed. The jigsaw puzzle principle brings to the modern brand logo design unlimited imagi- nation and innovation space. Flexible use of 4 design methods of elements and combinations of forms as well as color changes can create a colorful, flexible brand logo that highlights personality. KEY WORDS: principle of jigsaw puzzle; personalized brand logo; modeled way of