创业团队的认知结构对企业竞争能力的影响-工商管理专业论文.docxVIP

Abstract Entrepreneurial activity in China now has been more and more frequent with the entrepreneurial active degree improving continuously, and the enterprise competitiveness has an important impact on the survival and development of entrepreneurial enterprises. As more and more entrepreneurial activity tend to be done by team rather than individual, the study of how entrepreneurial team influence the enterprise competitiveness is of great significance. Based on the theories of entrepreneurial team at home and abroad and combined with case studies, this paper studied the impact on the enterprises’ competitiveness from the point of view of the entrepreneurial teams’ cognitive structure of the entrepreneurial team. For the purpose of finding out the inherent interaction laws between the entrepreneurial team cognitive structure and the enterprise competitiveness; and the enterprise how to adjust entrepreneurial team cognitive structure according to the enterprise competitive strategy or vice versa; especially in the unexpected situations, the enterprise how to find their knowledge gaps and complement new knowledge, at the end, format the ability to respond to the opportunities and challenges brought by unexpected things, this paper build the research framework of how entrepreneurial team cognitive structures affect the competitiveness of enterprises, and on this basis, analyzed the case of YG company, then established the initial framework for further validation and refinement through the multiple interviews on seven entrepreneurial team members and the collection, summary and analysis of internal data. At last, the author further subdivided the formation and development of the entrepreneurial teams’ cognitive structure, the advantages and disadvantages of the enterprise competitive conditions, and conducted the final conceptual framework. Seeing from the changes of the YG’s competitiveness, it can be found that in the process of the enterprise development, entrepre