房地产开发商在房地产开发过程中的博弈分析-工商管理专业论文.docxVIP

摘 要 本篇论文以房地产开发商的视角，运用博弈理论尝试去分析房地产开发过程 中的重点关注问题。希望通过本文的博弈分析，可以帮助房地产开发商的管理层 在具体的房地产开发管理中运用博弈的策略性思维去寻找对策。 本篇论文介绍了房地产的开发过程及重点关注的问题，运用博弈理论去分 析。重点研究了：在房地产开发的拿地阶段，土地使用权招标拍卖挂牌过程中， 通过房地产开发商与政府之间的博弈分析，建立取得土地使用权的博弈竞价法模 型和综合竞争因素的博弈竞争方法；在房地产开发的建设阶段，通过房地产开发 商与施工承包商之间的博弈分析，建立单次合作博弈模型和长期合作博弈模型， 指出博弈参与方只有合作才能共赢。结合案例，运用上述的博弈模型，房地产开 发商利用博弈论的策略性思维，在拿地阶段进行重复博弈分析中，最终实现帕累 托最优策略获取土地使用权，促成房地产开发商与政府实现双赢。 关键词：博弈分析；房地产开发过程；博弈模型；共赢； ABSTRACT On the perspective of real estate developers, the thesis tries to analyze the key issues during the real estate development by using the game theory.Through the game analysis of this thesis, the thesis wish to help the management of real estate developers to find the strategy of the game theory in the specific real estate development and management. This thesis introduces the real estate development process and the focus of the problem, which are analyzed with game theory. Focus on: in real estate development take to the stage, land tenure tender auction listing process, through the game between real estate developers and government analysis, established to obtain land use right bidding model and comprehensive competitive factors of game competition method; in the construction phase of real estate development, through the game between real estate developers and construction contractor analysis, single game model of the cooperation and long-term cooperative game model establishing, and points out the game participants only cooperation can win. Combining with case study and the game model, the real estate developers use game theory of strategic thinking and take to the stage for analysis of repeated game, and ultimately achieve Pareto optimal strategy to obtain land use rights, contributing to the real estate developers and the government to achieve a win-win situation. Key words：game analysis; real estate development; game model; win-win 目 录 HYPERLINK \l _bookmark0 第一章 绪论.......................................................................................