c公司顾客关系管理发展策略分析.pdfVIP

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c公司顾客关系管理发展策略分析

Abs仃act AbStraCt Asamediumscale wasestablishedin1997a11d mallufacture,Ccompally specialized in annualtumoverwasabout30 mallufac嘶ngheating打ea缸1entequipment.The million CNYAsafoundermentalsectionofmechaIlicalmanufacture industⅨthe will inner ofmaterialandth锁efore heating拄eatment equipmentimproVecomposition enhancethe a11dlifetimeof quality pans. Witll humallresourceandraw hadmadeits cheaper mat嘶al,Ccompally adVantage 舶mtheinitial forsuⅣiVala11d tlle of stage deVelopment.D嘶ngde印lydeVeloping economic businesshad domesticto globalization,t11ecorporation enla略ed丘。om abroadmarket.Butwithinmeintemational meconVentional competition, a11d hadbeen ITaJld manufact嘶ngsystemmallagementr印1acedby l(Ilowledge theother ciVil waSalso seVeresincethe management.Onh趿d,thecompetitionquite came wim and competitorSout丘-eelylow—pricecompetitionhomogenization a11metime.ThewaS1essaIldlesswhilebusinesswaSdeteriorated. operation profit Wimthecharacterof customer’sValuerealizationaIldfocus cent击ng 10ng customer is establisllIIlent,me relationsllip relationshipmanagementsystempretty todurableindus仃ial shouldswitch丘.om good co舢nodityindus仃y.11

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