采埃孚博格公司减振橡胶制品营销策略分析.pdfVIP

摘要 方面进行分析,从而对 ZFBE 公司的营销策略提出若干改进意见，最后，对 ZFBE 公司的产品线策略进行全面的分析并结合减震橡胶行业的发展趋势， 提出公司的未来产品发展策略和建议。 关键词 ZFBE 、营销策略、组合预测、SWOT 分析、产品战略 II 万方数据 Abstract Abstract The NVH (Noise, Vibration and Harshness ) characteristic is one of the five key performances of a car. With the design of cars high-speed driving, lightweight, and peoples’ constant comfortable requirements, the issues of NVH become increasingly prominent and people pay more attention to it. Therefore, NVH damping rubber products are frequently used in the automobile industry, and it shows a rapid growth trend in demand of damping rubber products market . But it also means fierce competition of damping rubber products ，the competition environment became increasing fierce. In recent years, more and more companies are eager to join to the automotive parts industry, especially in the area of automotive rubber-metal parts . Compare with other important parts of automotive, our rubber-metal industry is on the way of increasing process, the RD, manufacture etc. has not been completely monopolized by international counterparts , the current domestic and international development of the automotive industry also provides a broad market space for the development of the industry. In the automobile industry, auto parts industry is in a generic and innovative symbiosis, special development cha